During my research for the paper I wrote for MDM530 I came across an interesting academic journal titled, Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication. I did not end up using it as a source for my paper, but I did file it way for later. It goes over using active white space in logos which is something I had not considered before. Sharma (2018) explains how using AWS “will make the logo design visually clearer and more aesthetic by separating and surrounding each individual logo element with white space” (p. 271). I plan on adding the techniques covered in the article to my design toolbox for future projects.
Reference
Sharma, N., & Varki, S. (2018). Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication. Journal of Advertising, 47(3), 270–281. https://doi-org.oclc.fullsail.edu/10.1080/00913367.2018.1463880