Questionnaire Results Summary

In total, fifty people responded to the questionnaire. The main target for this questionnaire were people that lived in the area or interacted with the area on a regular basis. Since Andover is such a family orientated community it was important that the brand appealed to a spectrum of people. This questionnaire was posted to my Facebook. I did not know a lot of people, especially those that fit the target unfortunately. I did know a handful of people who had lots of friends that were though. So, I asked them to share the link on their pages as well and that gave me more respondents than I had ever hoped for.

I anticipated that the color scheme would do well because it was derived from colors found in the landscape and the architecture. I also anticipated that the tote bag would do well because outdoor sales events and crafting conventions are very popular around here. People always like to bring their own tote bags to these events. Stores in Wichita are also starting to eliminate plastic bags so that has added to the demand of totes. The lack of interest in the bumper sticker/magnet was not surprising because most people do not like to use them around here. The most surprising response was the issue with the name. Some people had issue with the term Strip. It was meant to be a play on Sunset Strip and the Las Vegas Strip, and it comes from the fact that Andover used to just be a strip of road. These comments only made up a very small amount of the respondents but the fact that it was a repeated while the other comments were varied is a cause for concern. These comments also came from older demographics and while they make up a smaller percentage of the population, they make up a bigger percentage of the spenders. So, I’m not sure how seriously to take it. Another unexpected response was how well the billboard did. I had many issues trying to come up with a design for this asset and am still not one hundred percent happy with it. The asset though, did overwhelming well on the questionnaire though.

The overall response was positive. The added features like the calendar and the stylus make them worth the extra cost in production. Especially since the pen was the most popular item. People enjoyed the colors and the designs promoted a warm, friendly environment. This means the brand’s main voice is getting through. The responses also indicate that the assets would work well in getting the brand exposure. The designs were eye catching enough to make people interested but not so gaudy or childish that people did not want them around.

Launch Questionnaire

The questionnaire for the Andover Strip can be found here: https://forms.gle/PZSSJ67kLYcL82eH7

Here is a copy:

Andover Strip Questionnaire

In our Master’s Program, we were tasked with establishing a new district identity in our communities. A district identity is similar to how Wichita has Old Town or the WaterWalk. The Andover Strip is a district created along Andover Road that has a large concentration of businesses and residential areas. On top of having many locally owned shops, the Strip also hosts a lot of tent sales, farmers markets, workshops, etc. One of our assignments was to create a collection of assets for the new brand. We created a billboard for the entrances to the area, pole banners, a bumper sticker/magnet, a pen, a tote bag, and a notebook. The assets need to look cohesive and convey the district’s identity. This questionnaire is to poll the community’s opinion about the assets to see if any changes need to be made to the designs.

An overview of the project can be found here:
https://hcsmasteryjournal.wordpress.com/2019/08/25/andover-strip-media-assets-final-draft/

Here is a map of the proposed district:

SilviaH_Revised Boundry-01

  1. Does having a calendar on the inside cover make this notebook more appealing?

Notebook_demos

  • Definitely yes
  • Kind of
  • No opinion
  • Not really
  • Definitely no

 

2. Check 1-3 places you’d be likely to use this tote bag.

Tote_demo

  • Grocery Store
  • Farmers Markets
  • Garage Sales
  • School
  • My Workplace
  • My Home
  • I would not use this item
  • Other

 

3. Does combining a stylus into this pen make it more appealing?

Pen_demo

  • Definitely yes
  • Kind of
  • No opinion
  • Not really
  • Definitely no

 

4. Do you like to decorate your gear with stickers/magnets (i.e. car bumper, bag, fridge, computer)?

  • Definitely yes
  • Sometimes
  • No opinion
  • Not really
  • Never

 

5. Which two assets would you prefer to have the most?

  • Bumper Sticker/Magnet
    • BS_Mag_002
  • Tote bag
    • Tote_demo
  • Pen
    • Pen_demo
  • Notebook
    • Notebook_demo
  • I do not want any of these products

 

6. Do you think these banners would add to the quality to the area?

  • Definitely yes
  • Kind of
  • No opinion
  • Not really
  • Definitely not

 

7. Would this sign catch your eye while driving or stuck at a light?

Signage_demo01

  • Definitely yes
  • Possibly
  • No opinion
  • Unlikely
  • Definitely not

 

8. Do the designs of all the assets give you a sense of the district overall?

  • Definitely yes
  • Kind of
  • No opinion
  • Not really
  • Definitely not

 

9. Do the designs of all the assets seem to portray a friendly environment overall?

  • Definitely yes
  • Kind of
  • No opinion
  • Not really
  • Definitely not

 

10. Any other thoughts you would like to share about the project?

_______________________________________________

 

Demographics

These next questions are to analyze how different demographics feel about the project. Your name is not recorded and you do not have to answer them if you prefer.

11. Select your gender.

  • Female
  • Male
  • Prefer not to answer

 

12. Select your age.

  • I’m younger than 18.
  • 18-20
  • 21-29
  • 30-39
  • 40-49
  • 50-59
  • 60-69
  • 70 or older
  • Prefer not to answer

 

13. Select your income bracket.

  • $10K or less
  • $11K-$25K
  • $26K-$40K
  • $41K-$60K
  • $61K-$100K
  • $101K-$150K
  • $151K-$200K
  • $201K or more
  • Prefer not to answer

 

14. Which of the following best describes your race/ethnicity?

  • White
  • Black or African American
  • Asian
  • Native American
  • Pacific Islander
  • Latinx or Hispanic
  • Mixed Race
  • Prefer not to answer
  • Other

 

15. How far from Andover, KS do you live?

  • I live in Andover
  • Less than 5 miles
  • 6-10 miles
  • More than 10 miles
  • Prefer not to answer

 

Initial Questionnaire

Does having a calendar on the inside cover make this more appealing?

Definitely yes Kind of No opinion Not really Definitely not

This question was chosen because it asks the user about the importance of an element in the asset. This will help decide if the calendar is worth the extra $1.50 in the production cost.

 

Does this design give you a sense of the district?

Definitely yes Kind of No opinion Not really Definitely not

This helps gauge the effectiveness of the notebook’s design. It also explores whether the photos work to portray the district.

 

Would you use this item on a regular basis in your life?

Definitely yes Kind of No opinion Not really Definitely not

The benefit of the tote bag is that it can advertise the district in the surrounding areas. This only works if people are willing to use it though. The question helps gauge the usability.

 

Check 1-3 places you’d be likely to use this.

  • Grocery store
  • Farmers market
  • Garage sales
  • School
  • My workplace
  • My home
  • Other
  • I would not use this item

This also helps measure the effectiveness of the tote bag. By finding out where people will use the asset it will help give an idea of how often it will be seen.

 

Does combining a stylus into this pen make it more appealing?

Definitely yes Kind of No opinion Not really Definitely not

Picking a pen that doubles as a stylus helps incorporate the characteristic dynamic and gives the promotional item an edge. But again, it is an added cost and the design can be applied to a regular pen. This question helps gauge if the added cost is worth it.

 

Would you use this pen on a regular basis?

Definitely yes Kind of No opinion Not really Definitely not

This measures how often the pen will be used and therefore how much value it would have to the owner. The more value the more likely it will be kept around.

 

Do you like to decorate your gear with stickers/magnets (i.e. car bumper, bag, fridge, computer)?

Definitely yes Maybe No opinion Probably not Definitely not

This helps establish if the target audience is the type to decorate their belongings. By figuring this out, it will show whether assets like stickers and magnets would be effective.

 

Which two assets would you prefer to have the most?

  • Bumper Sticker/Magnet
  • Tote Bag
  • Pen
  • Notebook

This helps figure out which assets would be the most popular. This will help provide the client with insight about which assets to stock more of.

 

Do the asset designs seem to portray a friendly environment overall?

Definitely yes Kind of No opinion Not really Definitely not

This will help to identify if the designs used on all the assets are conveying the type of image the brand needs. If it isn’t then tweaks can be made.

 

Briefly describe what type(s) of feelings these designs seem to convey?

 

 

This also helps nail down whether the designs are portraying the type of community that the brand is. Since this is an open-ended question though, it opens it up to more perceptions I may not be aware of.

Research for Questionnaire

Target Group:

Ideal areas: Wichita, Andover, Rose Hill, Augusta

Enjoys being outside.

Enjoys walking or biking through urban areas.

Likes locally owned businesses.

Likes locally produced products.

 

Purpose of project:

The purpose of this project was to create a series of assets to help promote the identity of the Andover Strip. The Andover Strip is a district created along Andover Road that has a large concentration of businesses and residential areas. On top of having many locally owned shops, the Strip also hosts a lot of tent sales, festivals, farmers markets, etc. We created a billboard for the entrances to the area, pole banners, a bumper sticker/magnet, a pen, a tote bag, and a notebook. The assets need to look cohesive and convey the district’s identity.

 

Sinage-01

Billboard

 

Pole Banners

 

BS_Mag_002

Bumper Sticker/Magnet

 

Notebook_demos

Notebook (5in x 8in)

 

Pen_demo

Pen

 

Tote_demo

Tote Bag

 

  1. Would you want to receive this notebook as a freebie?
Definitely yes Kind of No opinion Not really Definitely not

This is one of the more expensive items and will take up the most inventory space. This product will also only do its job of advertising the area if people want to keep it around. Personally, I am always excited to get a free notebook because I am constantly jotting down notes or drawing. But as Stone (2013) states, “[g]ood design is not about personal preference, yours or your clients…[designers] must reach past their own personal likes and dislikes to tap into what the target audience prefers”. This question measures how successful the notebook will be and give the client an idea about how many they should order.

 

  1. Does having a calendar on the inside cover make this more appealing?
Definitely yes Kind of No opinion Not really Definitely not

Adding a calendar to the inside cover will be an extra cost to production. So, before the client has ordered, it will be worth it to gauge if users even want it in there. J. O’Grady and K. O’Grady (2009) explain that surveys and questionnaires can help measure the users’ satisfaction with new products or features (p. 48). This question will gauge how successful the calendars can be. If the results show that people do not like the calendars or they don’t care either way, the client may consider leaving off the calendar and saving money on production.

 

  1. Does this design give you a sense of the district?
Definitely yes Kind of No opinion Not really Definitely not

The ultimate purpose is to get the notebook to remind people of the district. The road texture and the logo are meant to show the design identity of the Strip. The photos help to showcase the actual area. This way when they drive by/through people will see these same landmarks and be reminded of the brand. A questionnaire helps to “deepen the understanding of the product’s strengths and weaknesses” (Chisnell, Rubin, & Spool, 2008). By adding this question, it helps establish whether the imagery is helping build onto the identity.

 

  1. Would you use this item on a regular basis in your life?
Definitely yes Kind of No opinion Not really Definitely not

One of the reasons this asset was chosen was because of its sphere of influence. The idea is that after people receive this product, they will use it in other aspects of their lives. Including a question like this helps to gauge the users’ feelings and expectations about the product (Chisnell, Rubin, & Spool, 2008). By finding out how often this product will be used with help estimate the impact it will have in the surrounding communities.

 

  1. Check 1-3 places you’d be likely to use this.
  • Grocery store
  • Farmers market
  • Garage sales
  • School
  • My workplace
  • My home
  • Other
  • I would not use this item

The point of this question is to figure where and how often someone might use this product. Depending on where they use the tote bag may indicate how often they will use it and how often it will be seen by others. By structuring it into a checkbox answer it helps provide flexibility. As Martin (2017) explains “[o]pen-ended questions provide opportunity for depth of response, whereas closed-ended questions are easier to numerically analyze and communicate”. This system allows the best of both. By having users check 1-3 answers, it gives them some flexibility to answer this question according to the context of their own life. But because it uses a set number of possible answers it helps collect data in a way that is easy to measure. It is easy to calculate how many people checked Grocery store as one of their answers. It will take time to have people comb through a textbox to find out what people wrote.

 

  1. Does combining a stylus into this pen make it more appealing?
Definitely yes Kind of No opinion Not really Definitely not

The stylus/pen combo was to help give this promotional product an edge. Again though, this is an added cost and the client may want to use the design on a cheaper product. By using a Likert Scale, it helps to gauge the users’ excitement for this type of product. Harrison (2008) explains that providing a range for even single answer questions helps to eliminate confusion for people that may be on the fence. By having a scale that can show if people really like having the stylus, don’t care either way, kind of like having, etc. it can give the client an idea about whether the extra cost is worth it.

 

  1. Would you use this pen on a regular basis?
Definitely yes Kind of No opinion Not really Definitely not

Finding a design and product that people will use on a regular basis will help with exposure for the brand. Adding this type of question can help to establish not just the users’ first impression but how much value they put into the potential functionality of the product (Chisnell, Rubin, & Spool, 2008). Understanding this is especially important since pens are a common promotional item. By establishing how much the user would value this product, it could be indicative into how often they will use it compared to their other pens.

 

  1. Do you like to decorate your gear with stickers/magnets (i.e. car bumper, bag, fridge, computer)?
Definitely yes Maybe No opinion Probably not Definitely not

This is to measure how likely people are to use this product. It is important to understand not only the usability of the product but the desire to preform said task (Chisnell, Rubin, & Spool, 2008). If the group shows that they do not like to use these types of products, then it won’t be worth putting money into the asset past the mailing campaign. If they do, then investing in products that let them customize their gear would be a good option.

 

  1. Do you think this design fits in with the design of the other assets?
Definitely yes Kind of No opinion Not really Definitely not

This question is meant to figure out if this asset is cohesive with the rest of the assets. The position of this question is meant to be at the end of the assets that people can take home. This gives them an idea of what the rest of the collection looks like and if it seems like a piece that would fit in with the other products around their home. The Likert scale is good “for measuring opinions, attitudes, and beliefs, and consequently they are widely used for evaluating user satisfaction with products” (Preece, Rogers, & Sharp, 2011). This makes it a good scale to measure an answer that is more than yes or no.

 

  1. Which two assets would you prefer to have the most?
  • Bumper Sticker/Magnet
  • Tote Bag
  • Pen
  • Notebook

This is meant to indicate which assets would be more popular and where the client should focus production costs. This plays into understanding not only the appeal of the product but the desire to actually use said products (Chisnell, Rubin, & Spool, 2008). By figuring out which products would be more popular, the Strip can figure out how much to stock. This can also set up which assets to update as the brand evolves in the future.

 

  1. Do you think these banners would add a higher quality to the area?
Definitely yes Kind of No opinion Not really Definitely not

Since these will be displayed throughout the district it is important to understand if these add to the district or hurt it. Establishing the first impressions can help to prime the group for the usability stage (Chisnell, Rubin, & Spool, 2008). This is important since the questionnaire will be targeted at people who live in the area and are likely to come to the district.

 

  1. Would this sign catch your eye while driving or stuck at a light?
Definitely yes Kind of No opinion Not really Definitely not

This is to establish how well this sign would work to catch attention. It also measures how interesting they find it. This particular asset went through a lot of redesigns so checking effectiveness is important. A questionnaire can help clarify, confirm, and shine a light on potential issues (Parker & Rea, 2014). This question will hopefully show if this design still has issues.

 

Overall

  1. Do the asset designs seem to portray a friendly environment overall?
Definitely yes Kind of No opinion Not really Definitely not

I added questions about the designs of all the products after having the user examine each one to help establish their understanding. Earlier questions can influence later questions (Preece, Rogers, & Sharp, 2011). By having users analyze each individual asset first they now have an idea of their impact and interest. This will help them analyze how they work together better.

 

  1. Do these assets seem like they come from the same type of community?
Definitely yes Kind of No opinion Not really Definitely not

This is to test the overall look of the collection. Now that the user has looked at each individual piece, they can better analyze how they all fit together. Having this set up as a closed question helps to establish clarity. Parker and Rea (2014) explain that “[a]nother advantage is that the fixed list of response possibilities tends to make the question clearer to the respondent”. So, this will help the user narrow down their thoughts.

 

  1. Briefly describe what type(s) of feelings these designs seem to convey?

I picked this type of question because it allows for a wider range of responses. And as it is stated in Learning Design Research open ended questions “give users the ability to elaborate or respond in a way that we might not have predicted” (Acayo & Schwanbeck, 2015). This will help make me aware of any perceptions that I did not anticipate. I only included one open ended question so that participants don’t feel over worked and so it won’t take as much time to analyze the data.

 

References

Acayo, P., & Schwanbeck, A. (2015, February). Learning Design Research. Retrieved from https://www.lynda.com/Design-Foundations-tutorials/Questionnairesurvey/182890/373887-4.html?org=fullsail.edu

Chisnell, D., Rubin, J., & Spool, J. M. (2008). Handbook of usability testing: how to plan, design, and conduct effective tests. Indianapolis: Wiley. Retrieved from https://ce.safaribooksonline.com/book/software-engineering-and-development/software-testing/9780470185483

Harrison, C. (2008, November 3). Harvard University Program on Survey Research. Retrieved from https://psr.iq.harvard.edu/files/psr/files/PSRQuestionnaireTipSheet_0.pdf

Martin, B. (2017). Pocket universal methods of design – 100 ways to research complex problems. Rockport Publishers Inc. Retrieved from https://ce.safaribooksonline.com/book/design/9781631595349

O’Grady, J. V., & O’Grady, K. (2009). Designers Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need. Rockport Publishers. Retrieved from https://ce.safaribooksonline.com/book/graphic-design/9781592535576

Parker, R. A., & Rea, L. M. (2014). Designing and conducting survey research: a comprehensive guide. San Francisco: Jossey-Bass. Retrieved from https://ce.safaribooksonline.com/book/social-sciences/9781118767023

Preece, J., Rogers, Y., & Sharp, H. (2011). Interaction design: beyond human-computer interaction [3rd Edition]. Chichester, West Sussex, U.K.: Wiley. Retrieved from https://ce.safaribooksonline.com/book/web-development/usability/9780470665763

Stone, T. L. (2013, September). Running a Design Business: Creative Briefs. Retrieved from https://www.lynda.com/Design-Business-tutorials/Evaluating-design-based-creative-brief/114320/148463-4.html?org=fullsail.edu